WhatsApp Business API · Restaurants & F&B

Take orders. Book tables. Build loyalty — all on WhatsApp.

Msgai is the WhatsApp platform restaurants and cloud kitchens use to accept direct orders, remove the aggregator middleman, and keep customers coming back.

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Swiggy and Zomato take 25-30% of every order. Msgai lets restaurants and cloud kitchens capture those orders directly on WhatsApp — eliminating the commission, owning the customer relationship, and building the kind of loyalty that aggregator platforms deliberately prevent.

Why Restaurants & F&B brands pick Msgai

WhatsApp ordering chatbot that bypasses Swiggy and Zomato commission cuts

Table reservation automation with confirmation and reminder messages

Loyalty programme with real-time rewards balance delivered via WhatsApp

Broadcast daily specials, new menu items, and limited offers to your customer list

Razorpay payment links sent directly inside WhatsApp for frictionless checkout

Multi-outlet routing — each branch manages its own order inbox independently

Real-world use cases

Direct WhatsApp ordering

Customers browse your menu, place an order, and pay via Razorpay — all without leaving WhatsApp. You keep the full order value instead of paying 25-30% to an aggregator.

Table reservation

A WhatsApp chatbot handles the full reservation flow: slot availability, booking confirmation, pre-visit reminder, and cancellation — with zero manual intervention.

Repeat-customer broadcasts

Push daily specials, loyalty offers, and new menu launches to your opted-in customer list. Restaurants using targeted WhatsApp broadcasts see 2-3× repeat order rates.

Pricing

Plans starting at ₹999/mo

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Frequently asked questions

Can I take payment via WhatsApp?

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Yes. Generate a Razorpay payment link and send it in the same WhatsApp conversation. The customer taps and pays, and your order dashboard updates automatically.

Does it work for cloud kitchens with multiple brands?

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Yes. Each brand under your cloud kitchen can have its own WhatsApp number, custom ordering flow, and separate team inbox — all managed from a single Msgai account.

How long does WhatsApp Business API setup take?

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For most businesses, you'll be up and running within 1–2 hours through Meta Embedded Signup. The requirements are straightforward: a Meta Business Account, a phone number that isn't already on WhatsApp, and standard business verification documents.

Do I need a Facebook page to use the WhatsApp Business API?

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Yes. Meta's policy ties WhatsApp Business API access to a Facebook Business page connected to your Meta Business Account. During Msgai onboarding we walk you step by step through that link — and if you don't have a page yet, you can create one in the same flow.

What's the difference between WhatsApp Business app and WhatsApp Business API?

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The free WhatsApp Business app works for one person on one device. The API — which is what Msgai runs on — opens up multi-agent team inboxes, bulk broadcast campaigns, chatbot automation, Shopify/Razorpay/CRM integrations, and real-time analytics. If more than one person handles customer conversations, the API is the right choice.

How much does WhatsApp API cost in India?

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Msgai platform plans are ₹999/month (Starter), ₹2,999/month (Growth), and ₹7,999/month (Business). Per-conversation charges are passed through directly from Meta: ₹1.090 for marketing conversations, ₹0.145 for utility and authentication conversations on Indian numbers. Customer-initiated service conversations within a 24-hour window are free.

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