Questions we get every day

Msgai is a Meta-verified WhatsApp Business API platform built for India. We help businesses send broadcasts, build chatbots, automate customer journeys, and run multi-agent inboxes — all on the WhatsApp, Instagram, and RCS channels.

Most teams are live within 1–2 hours via Meta Embedded Signup. You'll need a Meta Business Account, a phone number not currently registered with WhatsApp, and basic business verification documents.

No. Most workflows are no-code: visual flow builder, drag-and-drop chatbots, broadcast scheduler, template designer. Developers can use our REST API for custom integrations.

Yes. 14 days, full feature access, no credit card required. Sign up at app.msgai.in/signup.

Three plans: Starter ₹999/mo, Growth ₹2,999/mo (most popular), Business ₹7,999/mo. All in INR. Quarterly and yearly billing available with discounts. Per-message rates pass through from Meta.

Indian numbers: ₹1.090 per Marketing conversation, ₹0.145 per Utility, ₹0.145 per Authentication. Service replies (within 24h of customer's last message) are unlimited and free. Business plan gets volume pricing: ₹0.860 / ₹0.130 / ₹0.130.

Yes. Upgrade anytime from your dashboard with prorated billing. Downgrade takes effect at the next renewal cycle.

Razorpay, Zoho Payments, PhonePe, PayU — all major Indian payment gateways. UPI, cards, netbanking, wallets all supported. GST-compliant invoicing via Zoho Books.

No. Plan price + per-message rates (passed through from Meta) are everything. We're transparent — see /pricing for full breakdown.

Yes. Send WhatsApp broadcasts to thousands using approved Meta templates. Segment-based targeting, scheduling, real-time delivery analytics, wallet reservation, mid-flight cancel — all built in.

Yes. Visual drag-and-drop flow builder + Sarvam AI agents with custom knowledge base. Build no-code bots that handle 70%+ of customer queries automatically.

Yes. Msgai has native Instagram comment-to-DM automation — set keyword triggers on your reels, auto-DM commenters, manage Instagram inbox alongside WhatsApp.

Yes. RCS messaging via JioCX/RouteMobile is included. Send rich card templates with images, buttons, and CTAs.

Yes. WhatsApp Business Calling with recording is included on Business plan. Send permission requests, accept/initiate calls, store recordings on DigitalOcean Spaces.

Yes. Sarvam-powered AI agents with custom system prompt and knowledge base training. Multi-language: Hindi, Tamil, Telugu, Marathi, Bengali, Punjabi, and more.

Yes. Native Shopify integration syncs orders, customers, and abandoned carts in real-time. Trigger WhatsApp messages on order events automatically.

Yes. WooCommerce integration captures order, cart, and customer events. Build automation flows fired on order status changes.

Native: Razorpay, Zoho Payments, PhonePe, PayU, Stripe, Cashfree, PayPal, Xendit, Aspire. Each integration is HMAC-verified for security.

Yes. Native integrations: Zoho CRM, HubSpot, Salesforce, Freshworks CRM, LeadSquared. Webhooks let you connect any other CRM.

Yes. Full REST API for sending messages, managing templates, contacts, and webhooks. API key auth + rate limiting. Documented at docs.msgai.in.

Yes. We're a Meta-verified Business Solution Provider (BSP). All messaging adheres to Meta's WhatsApp Business policies, template approval, and rate limits.

Customer data is stored on encrypted ScyllaDB clusters in India-region data centers. Encryption at rest and in transit. Audit logs for every action.

Yes. We comply with India's Digital Personal Data Protection Act (DPDP) and GDPR for EU contacts. Data subject rights (access, delete, export) supported.

Yes. Full white-label reseller program — custom domain, branding, payment gateway, sub-clients, profit settlement. See /partner for details.