A plan built for
your business
Transparent pricing. No lock-in. Every plan ships with a 14-day free trial and zero setup fees.
500+ businesses messaging smarter
Starter
Launch your WhatsApp presence
Everything you get
- Unlimited free service conversations
- ₹1.090 per Marketing Conversation
- ₹0.145 per Utility Conversation
- ₹0.145 per Auth Conversation
- 1 team member
- Broadcast Messaging & Basic Chatbot
- Conversation Analytics
- Email support (48h SLA)
- 1 app integration
- API access: Template/Message send + Status Webhooks
- API Rate Limit - 100 msgs/min
(Above rates for Indian destination numbers only*)
Growth
Scale with AI-powered automation
Everything you get
- Unlimited free service conversations
- ₹1.090 per Marketing Conversation
- ₹0.145 per Utility Conversation
- ₹0.145 per Auth Conversation
- ✦Everything in Starter
- 5 team members included
- AI Agents & Visual Chatbot Builder
- Advanced Automation (Drip, Delayed, Custom auto-replies)
- Team Roles & Permissions
- Advanced Analytics & Campaign Reports
- Priority support (24h SLA)
- Unlimited app integrations
- API Rate Limit - 600 msgs/min
(Above rates for Indian destination numbers only*)
Business
Enterprise muscle, zero compromise
Everything you get
- Unlimited free service conversations
- ₹0.860 per Marketing Conversation (volume pricing)
- ₹0.130 per Utility Conversation
- ₹0.130 per Auth Conversation
- ✦Everything in Growth
- 15 team members included
- Dedicated Customer Success Manager
- White-label & Custom Branding
- WhatsApp Calling included
- Custom fields in Detailed Campaign Reports
- API Rate Limit - 60,000 msgs/min
- 1-hour Priority SLA
(Above rates for Indian destination numbers only*)
Powering conversations for Indian businesses
Flex your plan with add-ons
Pay only for what you actually need. Mix and match any combination.
Extra team member
Scale your support operations by bringing more agents on board. Available on all plans — add as many as you need.
Dedicated account manager
A named success partner who handles onboarding, troubleshooting, and proactive health checks — so your team can focus on growth.
Every feature at a glance
Pick the plan that matches your team size and growth stage — you can always upgrade later.
| Feature | Starter | PopularGrowth | Business |
|---|---|---|---|
| Team & Limits | |||
| Team Members | 1 | 5 | 15 |
| Contacts | Unlimited | Unlimited | Unlimited |
| Monthly Messages | Unlimited | Unlimited | Unlimited |
| Core Features | |||
| Shared Inbox | |||
| Broadcast Messaging | |||
| Basic Chatbot | |||
| Advanced Features | |||
| Advanced Automation | |||
| AI Tools | |||
| Team Roles & Permissions | |||
| WhatsApp Payments | |||
| Instagram Automation | |||
| Email Marketing | |||
| Analytics & API | |||
| Basic Analytics | |||
| Advanced Analytics | |||
| API Access | |||
| Support & Enterprise | |||
| Priority Support | |||
| White Labeling | |||
| Add-ons | |||
| Additional Users | ₹750/mo | ₹750/mo | ₹750/mo |
| Account Manager | ₹15,000/mo | ||
| Most popular choice | |||
Trusted by 10,000+ Indian businesses
Here's what business owners, marketers, and developers say about Msgai.
Msgai's developer docs are genuinely good. Our team had the WhatsApp API talking to our CRM the same day we signed up — no back-and-forth needed.
Technical Lead
Switching from bulk SMS to Msgai's RCS channel was the easiest decision we made this year. Open rates jumped by nearly 40% within the first week.
Customer Success Manager
We manage 30+ client numbers from one place. Template submissions go through fast and billing is completely transparent — couldn't ask for more.
Agency Director
Msgai's developer docs are genuinely good. Our team had the WhatsApp API talking to our CRM the same day we signed up — no back-and-forth needed.
Technical Lead
Switching from bulk SMS to Msgai's RCS channel was the easiest decision we made this year. Open rates jumped by nearly 40% within the first week.
Customer Success Manager
We manage 30+ client numbers from one place. Template submissions go through fast and billing is completely transparent — couldn't ask for more.
Agency Director
Msgai's developer docs are genuinely good. Our team had the WhatsApp API talking to our CRM the same day we signed up — no back-and-forth needed.
Technical Lead
Switching from bulk SMS to Msgai's RCS channel was the easiest decision we made this year. Open rates jumped by nearly 40% within the first week.
Customer Success Manager
We manage 30+ client numbers from one place. Template submissions go through fast and billing is completely transparent — couldn't ask for more.
Agency Director
Msgai's developer docs are genuinely good. Our team had the WhatsApp API talking to our CRM the same day we signed up — no back-and-forth needed.
Technical Lead
Switching from bulk SMS to Msgai's RCS channel was the easiest decision we made this year. Open rates jumped by nearly 40% within the first week.
Customer Success Manager
We manage 30+ client numbers from one place. Template submissions go through fast and billing is completely transparent — couldn't ask for more.
Agency Director
The chatbot builder is drag-and-drop simple but surprisingly powerful. Our onboarding flow was live within a day, and support walked us through every step.
Marketing Director
Cart recovery on WhatsApp is now our single highest-ROI channel. Automated follow-ups bring back customers we would have lost forever — completely hands-free.
E-commerce Founder
99%+ delivery rates, zero downtime in six months, and a team inbox that actually keeps agents from stepping on each other. Msgai is now mission-critical for us.
Operations Manager
The chatbot builder is drag-and-drop simple but surprisingly powerful. Our onboarding flow was live within a day, and support walked us through every step.
Marketing Director
Cart recovery on WhatsApp is now our single highest-ROI channel. Automated follow-ups bring back customers we would have lost forever — completely hands-free.
E-commerce Founder
99%+ delivery rates, zero downtime in six months, and a team inbox that actually keeps agents from stepping on each other. Msgai is now mission-critical for us.
Operations Manager
The chatbot builder is drag-and-drop simple but surprisingly powerful. Our onboarding flow was live within a day, and support walked us through every step.
Marketing Director
Cart recovery on WhatsApp is now our single highest-ROI channel. Automated follow-ups bring back customers we would have lost forever — completely hands-free.
E-commerce Founder
99%+ delivery rates, zero downtime in six months, and a team inbox that actually keeps agents from stepping on each other. Msgai is now mission-critical for us.
Operations Manager
The chatbot builder is drag-and-drop simple but surprisingly powerful. Our onboarding flow was live within a day, and support walked us through every step.
Marketing Director
Cart recovery on WhatsApp is now our single highest-ROI channel. Automated follow-ups bring back customers we would have lost forever — completely hands-free.
E-commerce Founder
99%+ delivery rates, zero downtime in six months, and a team inbox that actually keeps agents from stepping on each other. Msgai is now mission-critical for us.
Operations Manager
Still deciding? Let's talk it through.
A 20-minute call with our team — we'll map the right plan to your actual use case, answer every Meta question, and get you set up fast. Zero commitment required.
How Meta charges for WhatsApp messages
From July 1, 2025, Meta bills per template message sent — not per conversation window. Customer-initiated replies remain free.
Marketing
Product/service updates, promotions, and offers sent via outbound templates.
Utility
Post-purchase alerts such as transaction confirmations and payment updates.
Authentication
OTPs and verification codes for account recovery and two-factor auth.
Service
User-initiated conversations — businesses can reply with free-form messages.
All customer-initiated (inbound) messages have been free since November 1, 2024.
Voice calling rates on WhatsApp
Reach customers with WebRTC audio calls right inside WhatsApp — no app download needed on their end. Charges apply per minute.
All rates include the Msgai platform markup. Call charges are deducted from your Wallet Balance in real time.
Questions we hear all the time
Something not covered here? Our team is one message away.