Turn Instagram DMs into sales conversations — automatically.
Set keyword triggers on reels and posts. When a follower comments the keyword, Msgai instantly sends them a private DM with your offer, link, or lead form — fully compliant with Meta's Instagram Messaging policy.
Comment-to-DM · Unified IG + WhatsApp Inbox · Meta-Approved
💬 Auto-DM: you commented 'PRICE'
Hey! Thanks for your comment on our reel.
Here's our pricing — grab 20% off today only.
- ✅ Starter ₹999
- ✅ Growth ₹2,999
- ✅ Business ₹7,999
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What makes Instagram Automation different
Instagram comment sections are full of buying signals — 'price?', 'link?', 'how to order?' — but manually DMing every commenter doesn't scale past a few dozen a day. Msgai watches your reels and posts for keyword triggers, and the moment a follower comments one, it sends them a private DM with your offer, link, or lead capture form. All compliant, all automatic.
Everything you need, in one product
Per-reel rule builder
Select a reel or post, enter your keywords, write the DM, optionally attach media. Rules save and activate immediately.
Multi-keyword matching
Trigger on any one of multiple keywords. Case-insensitive substring matching catches variations automatically.
Public + private reply
Privately DM the commenter while posting a public reply on the comment — keeps organic reach alive.
Rich media in DMs
Attach images, video clips, or audio notes alongside text. Effective for product showcases and demo clips.
Unified inbox
Instagram DMs appear in the same inbox as WhatsApp. A distinct IG colour theme separates channels at a glance.
Comment activity log
Every triggered comment, DM send time, and auto-reply text is logged and exportable.
Built different, for India
Comment-to-DM built in natively — no Zapier, Make, or middleware needed
Multi-keyword rules (most platforms only allow one keyword per trigger)
Unified Instagram + WhatsApp inbox eliminates app switching for your team
Messaging-window compliance is enforced automatically, so you never send outside permitted windows
Frequently asked questions
Try Instagram Automation free
No credit card. Full feature access. Setup in under 10 minutes.