Product · Instagram Automation
Instagram Business Partner
Meta Business Partner

Turn Instagram DMs into sales conversations — automatically.

Set keyword triggers on reels and posts. When a follower comments the keyword, Msgai instantly sends them a private DM with your offer, link, or lead form — fully compliant with Meta's Instagram Messaging policy.

Comment-to-DM · Unified IG + WhatsApp Inbox · Meta-Approved

3:35
5G
Msgai
msgai.in
Active 2m ago
💬 Replying to a comment on your reel

💬 Auto-DM: you commented 'PRICE'

Hey! Thanks for your comment on our reel.

Here's our pricing — grab 20% off today only.

  • Starter ₹999
  • Growth ₹2,999
  • Business ₹7,999

Get 20% Off

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Overview

What makes Instagram Automation different

Instagram comment sections are full of buying signals — 'price?', 'link?', 'how to order?' — but manually DMing every commenter doesn't scale past a few dozen a day. Msgai watches your reels and posts for keyword triggers, and the moment a follower comments one, it sends them a private DM with your offer, link, or lead capture form. All compliant, all automatic.

Keyword-triggered auto-DM on each individual reel or post
Multi-keyword OR matching — case-insensitive, substring aware
Optional public comment reply to keep engagement stats visible
Image, video, and audio attachments in auto-DM replies
Unified inbox: Instagram + WhatsApp + RCS conversations in one place
Messaging-window aware: 24h free / 24h–7d HUMAN_AGENT tag / locked after 7d
Features

Everything you need, in one product

Per-reel rule builder

Select a reel or post, enter your keywords, write the DM, optionally attach media. Rules save and activate immediately.

Multi-keyword matching

Trigger on any one of multiple keywords. Case-insensitive substring matching catches variations automatically.

Public + private reply

Privately DM the commenter while posting a public reply on the comment — keeps organic reach alive.

Rich media in DMs

Attach images, video clips, or audio notes alongside text. Effective for product showcases and demo clips.

Unified inbox

Instagram DMs appear in the same inbox as WhatsApp. A distinct IG colour theme separates channels at a glance.

Comment activity log

Every triggered comment, DM send time, and auto-reply text is logged and exportable.

Why Msgai

Built different, for India

01

Comment-to-DM built in natively — no Zapier, Make, or middleware needed

02

Multi-keyword rules (most platforms only allow one keyword per trigger)

03

Unified Instagram + WhatsApp inbox eliminates app switching for your team

04

Messaging-window compliance is enforced automatically, so you never send outside permitted windows

FAQ

Frequently asked questions

14-Day Free Trial

Try Instagram Automation free

No credit card. Full feature access. Setup in under 10 minutes.

Start free today

Every chat is a chance to grow.

Launch WhatsApp, Instagram, RCS and Voice on one platform — and let Msgai turn conversations into customers.

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