Product · Click to WhatsApp Ads
Official WhatsApp Partner
Meta Business Partner

Run Click-to-WhatsApp Ads — with real conversion data powering every rupee.

Server-side Meta CAPI integration tracks every lead, qualification, and purchase back to the exact ad that drove it — so Meta optimizes for buyers, not just clicks.

Meta Pixel + CAPI · 30%+ Better Attribution · Source-ID Routing

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Msgai
Msgai

👋 You clicked our Instagram ad!

Hi! Share your name and we'll send a personalised 10% discount code.

Lead captured · Source: Insta Ad #4521

10:42 AM

Hi, I'm Priya

10:43 AM
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Overview

What makes Click to WhatsApp Ads different

Click-to-WhatsApp Ads are Meta's highest-converting ad format — but without server-side tracking, you're flying blind. Msgai fires Meta CAPI events for every stage: Lead when a contact is created, Purchase when payment is confirmed. Meta's algorithm trains on real buyer signals and spends your budget more efficiently.

Direct Meta Ads account connection via native integration
Per-campaign chatbot flows triggered by source_id on ad arrival
Meta CAPI events: Lead, StartTrial, Purchase, Subscribe
Source ID matching links each incoming WhatsApp lead to its specific ad
Attribution windows: 1-day, 7-day, 28-day — matching Meta's own settings
Ad spend vs revenue dashboard per campaign
Features

Everything you need, in one product

Per-campaign chatbot flows

Map each ad campaign's source_id to a specific chatbot flow. Different ad — different onboarding experience.

Meta CAPI events

Lead fires on contact creation, Purchase on payment received. Real conversion signals feed Meta's ad algorithm.

Attribution windows

Track conversions at 1-day, 7-day, and 28-day windows. Data matches Meta's own attribution model.

Source ID matching

Meta passes a source_id with every CTWA message. Msgai uses it to link leads back to the exact campaign.

Spend + revenue dashboard

Ad spend, leads captured, qualified contacts, and revenue attributed — all per campaign in one view.

CRM push via webhook

Qualified leads automatically posted to HubSpot, Salesforce, Zoho, or any endpoint via webhook.

Why Msgai

Built different, for India

01

Meta CAPI is rare on Indian platforms — it gives you 30%+ better attribution vs pixel-only tracking

02

Source-ID routing lets every ad campaign run its own tailored chatbot experience

03

Spend and revenue in one dashboard so ROAS is always visible

04

Attribution windows sync with Meta's own model — no discrepancies in reporting

FAQ

Frequently asked questions

14-Day Free Trial

Try Click to WhatsApp Ads free

No credit card. Full feature access. Setup in under 10 minutes.

Start free today

Every chat is a chance to grow.

Launch WhatsApp, Instagram, RCS and Voice on one platform — and let Msgai turn conversations into customers.

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