WhatsApp Business API · Healthcare

Patient communication, modernized — on WhatsApp.

Msgai gives clinics, hospitals, and pharma brands the WhatsApp infrastructure for appointment reminders, prescription refills, and post-visit follow-ups — all delivered compliantly at scale.

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Patients have voted with their attention — WhatsApp wins over IVR, email, and SMS for healthcare communication. Msgai gives clinics and hospitals compliant, automated patient messaging: appointment reminders that reduce no-shows by 40%, prescription refill nudges for chronic patients, and structured post-visit care instructions.

Why Healthcare & Clinics brands pick Msgai

Appointment reminder automation that consistently cuts no-show rates by 30-40%

Timed refill reminders for chronic patients to improve medication adherence

Post-visit care instructions and follow-up scheduling sent automatically

Encrypted message storage and audit logs for compliance-ready operations

Multi-branch routing that assigns patient conversations to the correct clinic team

Hindi and 9 additional Indian languages supported for a diverse patient base

Real-world use cases

Appointment reminders

An automated WhatsApp reminder goes out 24 hours before each appointment with confirm/reschedule buttons. Clinics using this see no-show rates fall from 25% to under 10%.

Prescription refill reminders

For patients on ongoing medication, a timed WhatsApp reminder when a refill is due improves adherence and keeps patients connected to the practice.

Multi-branch clinic chains

Incoming patient queries are automatically routed to the correct branch team. Each branch operates its own inbox and sees only its own conversations.

Pricing

Plans starting at ₹999/mo

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Frequently asked questions

Is Msgai compliant for healthcare?

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Msgai provides audit logs, encryption at rest and in transit, role-based access controls, and Meta-verified WhatsApp Business API — the baseline stack clinics, hospitals, and pharma brands need. For specific HIPAA or regulatory compliance requirements, contact our team for a detailed compliance review.

Can patients book appointments via WhatsApp?

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Yes. A chatbot flow can collect the patient's preferred date and time, check availability through your existing system via API, and confirm the booking. Patients receive a calendar invite and a one-tap reschedule option if plans change.

How long does WhatsApp Business API setup take?

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For most businesses, you'll be up and running within 1–2 hours through Meta Embedded Signup. The requirements are straightforward: a Meta Business Account, a phone number that isn't already on WhatsApp, and standard business verification documents.

Do I need a Facebook page to use the WhatsApp Business API?

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Yes. Meta's policy ties WhatsApp Business API access to a Facebook Business page connected to your Meta Business Account. During Msgai onboarding we walk you step by step through that link — and if you don't have a page yet, you can create one in the same flow.

What's the difference between WhatsApp Business app and WhatsApp Business API?

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The free WhatsApp Business app works for one person on one device. The API — which is what Msgai runs on — opens up multi-agent team inboxes, bulk broadcast campaigns, chatbot automation, Shopify/Razorpay/CRM integrations, and real-time analytics. If more than one person handles customer conversations, the API is the right choice.

How much does WhatsApp API cost in India?

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Msgai platform plans are ₹999/month (Starter), ₹2,999/month (Growth), and ₹7,999/month (Business). Per-conversation charges are passed through directly from Meta: ₹1.090 for marketing conversations, ₹0.145 for utility and authentication conversations on Indian numbers. Customer-initiated service conversations within a 24-hour window are free.

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