WhatsApp Business API · Education

Engage students. Inform parents. Run on WhatsApp.

Msgai powers WhatsApp for schools, coaching institutes, and EdTech platforms — class schedules, fee reminders, parent updates, and AI tutoring chatbots, all automated.

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Education institutions live and die by the quality of their parent and student communication. Msgai gives schools, coaching centres, and EdTech brands the WhatsApp infrastructure to scale that communication from 100 students to 100,000 — without proportionally increasing your admin headcount.

Why Education & EdTech brands pick Msgai

Automated daily class reminders and homework deadline notifications

Fee due reminders with a one-tap Razorpay payment link attached

AI tutoring chatbots for 24/7 subject-specific doubt resolution

Parent-teacher communication flows that reduce back-and-forth calls

Course completion certificates delivered directly via WhatsApp

Hindi and 9 additional Indian languages supported via AI agents

Real-world use cases

AI tutoring chatbots

Subject-specific AI agents answer student questions around the clock. EdTech brands use this to scale quality tutoring support without proportional hiring.

Class & assignment reminders

Automatically push class schedules, homework deadlines, and exam dates to students and parents. Reduces admin workload and measurably improves attendance.

Fee collection automation

Fee due reminders with an embedded Razorpay payment link cut collection timelines from weeks to days — and reduce awkward follow-up calls for your staff.

Pricing

Plans starting at ₹999/mo

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Frequently asked questions

Can I send messages to parents and students separately?

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Yes. Tag contacts by role (parent or student), then build separate broadcast campaigns with messaging tailored to each audience. Different templates, different timing, different content — fully independent.

Does AI tutoring work for Indian curricula (CBSE, ICSE, state boards)?

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Yes. Upload your curriculum content, textbooks, and past papers to the AI agent's knowledge base. The agent answers student questions that are strictly aligned to the syllabus you've provided — and won't make up answers outside that scope.

How long does WhatsApp Business API setup take?

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For most businesses, you'll be up and running within 1–2 hours through Meta Embedded Signup. The requirements are straightforward: a Meta Business Account, a phone number that isn't already on WhatsApp, and standard business verification documents.

Do I need a Facebook page to use the WhatsApp Business API?

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Yes. Meta's policy ties WhatsApp Business API access to a Facebook Business page connected to your Meta Business Account. During Msgai onboarding we walk you step by step through that link — and if you don't have a page yet, you can create one in the same flow.

What's the difference between WhatsApp Business app and WhatsApp Business API?

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The free WhatsApp Business app works for one person on one device. The API — which is what Msgai runs on — opens up multi-agent team inboxes, bulk broadcast campaigns, chatbot automation, Shopify/Razorpay/CRM integrations, and real-time analytics. If more than one person handles customer conversations, the API is the right choice.

How much does WhatsApp API cost in India?

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Msgai platform plans are ₹999/month (Starter), ₹2,999/month (Growth), and ₹7,999/month (Business). Per-conversation charges are passed through directly from Meta: ₹1.090 for marketing conversations, ₹0.145 for utility and authentication conversations on Indian numbers. Customer-initiated service conversations within a 24-hour window are free.

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Join 500+ Indian businesses running WhatsApp on Msgai. Setup in 10 minutes.

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