WhatsApp Business API · E-commerce

Recover carts. Confirm COD. Delight buyers — all on WhatsApp.

Msgai connects to Shopify, WooCommerce, Magento, and custom stores. Order confirmations, shipping alerts, abandoned cart recovery — running automatically the moment you go live.

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In India, over 70% of online shoppers prefer WhatsApp over email for post-purchase communication. Msgai gives e-commerce brands the full automation stack — order lifecycle messaging, COD confirmation, abandoned cart recovery, review collection, and win-back campaigns — all wired into your store natively.

Why E-commerce brands pick Msgai

One-click Shopify and WooCommerce integration — no developer time needed

Abandoned cart recovery flows with proven 15-25% recovery rates

COD confirmation chatbot that reduces return-to-origin (RTO) by 30-40%

Automated order status messages: confirmed, shipped, out-for-delivery, returned

Click-to-WhatsApp Ads with Meta CAPI for accurate revenue attribution

Razorpay payment links embedded directly inside WhatsApp messages

Real-world use cases

Abandoned cart recovery

A personalised WhatsApp message with an optional discount code goes out automatically when a customer leaves items behind — typically recovering 15-25% of abandoned carts.

COD confirmation chatbot

Ask customers to confirm cash-on-delivery orders before dispatch. Brands doing this see return-to-origin rates drop by 30-40%, saving meaningful logistics cost.

Post-purchase review collection

An automated review request fires three days after delivery. Collect genuine feedback at scale without any manual follow-up.

Re-engagement campaigns

Target customers who haven't ordered in 60 or 90 days with personalised WhatsApp broadcasts. Win-back rates significantly exceed email equivalents.

Pricing

Plans starting at ₹999/mo

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Frequently asked questions

Does Msgai integrate with Shopify?

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Yes. The Shopify integration syncs orders, customers, and abandoned carts in real time and triggers WhatsApp messages on any order event you configure. Setup takes under 5 minutes.

Can I send WhatsApp messages from WooCommerce?

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Yes. The WooCommerce integration captures order, cart, and customer events and lets you build automation flows that fire on order status changes — no custom code needed.

How effective is WhatsApp abandoned cart recovery?

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Indian e-commerce brands typically see 15-25% cart recovery via WhatsApp versus 5-10% on email. Pairing a personalised message with a discount code consistently produces the best results.

How long does WhatsApp Business API setup take?

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For most businesses, you'll be up and running within 1–2 hours through Meta Embedded Signup. The requirements are straightforward: a Meta Business Account, a phone number that isn't already on WhatsApp, and standard business verification documents.

Do I need a Facebook page to use the WhatsApp Business API?

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Yes. Meta's policy ties WhatsApp Business API access to a Facebook Business page connected to your Meta Business Account. During Msgai onboarding we walk you step by step through that link — and if you don't have a page yet, you can create one in the same flow.

What's the difference between WhatsApp Business app and WhatsApp Business API?

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The free WhatsApp Business app works for one person on one device. The API — which is what Msgai runs on — opens up multi-agent team inboxes, bulk broadcast campaigns, chatbot automation, Shopify/Razorpay/CRM integrations, and real-time analytics. If more than one person handles customer conversations, the API is the right choice.

How much does WhatsApp API cost in India?

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Msgai platform plans are ₹999/month (Starter), ₹2,999/month (Growth), and ₹7,999/month (Business). Per-conversation charges are passed through directly from Meta: ₹1.090 for marketing conversations, ₹0.145 for utility and authentication conversations on Indian numbers. Customer-initiated service conversations within a 24-hour window are free.

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