WhatsApp Business API · D2C Brands

Build loyal D2C customers — one WhatsApp at a time.

Msgai is the WhatsApp platform D2C brands choose when they're serious about repeat purchases, loyalty programmes, and converting one-time buyers into long-term fans.

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D2C success is built on the depth of the customer relationship. WhatsApp's 90%+ open rates — versus 20% for email — make it the most effective direct channel in India. Msgai powers the full post-purchase journey: order updates, replenishment nudges, loyalty messages, VIP launch announcements, and personalised re-engagement broadcasts.

Why D2C Brands brands pick Msgai

90%+ message open rates compared to email's 15-25%

Personalised broadcast segments built on purchase history, spend, and custom fields

Loyalty programme messaging with live point balance and tier updates

Replenishment reminders for repeat-purchase products like skincare and supplements

Influencer and affiliate programme management over WhatsApp

First-party data stays with you — own the customer relationship directly

Real-world use cases

Replenishment reminders

Automatically message customers when their last purchase is likely running low. D2C skincare brands using this pattern see repeat purchase rates climb to 40%.

VIP launch announcements

Give your top-spending customer segment early access 24 hours before a public product drop. Creates genuine urgency and sells out launches faster.

Loyalty programme messaging

Send points balances, tier upgrade notifications, and redeemable rewards via WhatsApp. Engagement is consistently higher than in-app or email equivalents.

Pricing

Plans starting at ₹999/mo

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Frequently asked questions

Why is WhatsApp better than email for D2C?

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WhatsApp open rates average over 90%, while email sits at 15-25%. Buyers typically see and act on WhatsApp messages within minutes versus hours or days for email. For D2C brands this translates directly into faster repeat purchases and a tighter customer relationship.

Can I build customer segments based on purchase history?

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Yes. Msgai lets you create dynamic segments using purchase frequency, total lifetime spend, last order date, product categories purchased, and custom contact attributes. Each broadcast can be targeted to exactly the right segment.

How long does WhatsApp Business API setup take?

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For most businesses, you'll be up and running within 1–2 hours through Meta Embedded Signup. The requirements are straightforward: a Meta Business Account, a phone number that isn't already on WhatsApp, and standard business verification documents.

Do I need a Facebook page to use the WhatsApp Business API?

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Yes. Meta's policy ties WhatsApp Business API access to a Facebook Business page connected to your Meta Business Account. During Msgai onboarding we walk you step by step through that link — and if you don't have a page yet, you can create one in the same flow.

What's the difference between WhatsApp Business app and WhatsApp Business API?

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The free WhatsApp Business app works for one person on one device. The API — which is what Msgai runs on — opens up multi-agent team inboxes, bulk broadcast campaigns, chatbot automation, Shopify/Razorpay/CRM integrations, and real-time analytics. If more than one person handles customer conversations, the API is the right choice.

How much does WhatsApp API cost in India?

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Msgai platform plans are ₹999/month (Starter), ₹2,999/month (Growth), and ₹7,999/month (Business). Per-conversation charges are passed through directly from Meta: ₹1.090 for marketing conversations, ₹0.145 for utility and authentication conversations on Indian numbers. Customer-initiated service conversations within a 24-hour window are free.

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